More about eg’s sponsorship of Rick Parfitt Jnr and Seb Morris
So, where are the connections between a back office optimisation solutions company and motorsport? Surprisingly, quite a lot more than you may think.
On a tour of McLaren’s Technology Centre in Woking, we learned about Ron Dennis, his style of leadership, and the ‘business’ of Formula 1. The parallels with our own industries were greater than we ever could have imagined.
We will be bringing you a more detailed article about our visit to McLaren very soon, but for us, the sponsorship of Rick Parfitt Jnr and Seb Morris goes way beyond the ‘glitz and glamour’ of motorsport.
It’s an opportunity to showcase teamwork and to learn about managing change in real-time, from great sports people about teamwork, collaboration and the psychology of winning.